Together we built a future-proof strategy and refined it further into a well-defined positioning of the brand with clear values, a clear target group and an ambitious vision. The next challenge was to translate the brand values and their passion into their own brand world with a spot-on tone of voice and impactful packaging designs with lovable visuals. One mission: it all needed to scream happiness, fun and deep-rooted love for every dog.
From the cool vibes of all the dogs proudly taking the stage to the fun quotes floating around in a swinging brand world, the packaging makes an expressive impact on both store shelves and online platforms. With colourful graphics, the brand and packaging is extremely recognizable to stand out in the rather traditional and rational world of pet food.
“Catchafish dares to challenge the brief and helped us to start our business with flexible solutions. Their expertise resulted in fantastic packaging designs.”
TINEKE BRACKE – Founder Smoofl
Since the launch, only 5 years ago, Smoofl is now expanding its range with new innovative products and is in the starting blocks to evolve into a pet inclusive lifestyle brand.