Because acting local is thinking global

—THE CHALLENGE

We pour our passion into food brands and packaging designs, whether for startups or global brands, at home or abroad. But what excites us just as much is creating added value for local food makers. As an agency proudly rooted in Ghent, Belgium’s culinary hotspot, we’re thrilled to shine a spotlight on some of our long-time local heroes during this special month of may celebrating local food artisans.

—THE RESULT IN POSITIVE CHANGE

Each project led to a unique outcome, no two were ever the same. Some of these collaborations date back as far as nine years, and the impact these companies have made over time is undeniable. We’re proud to have helped shape distinctive brand identities that now form part of Ghent’s vibrant food landscape. These local makers continue to earn, and deserve, their place in the spotlight of the food industry.

— Client

Way, Himschoot, Spazio 24, Dok Brewery

— Market

Hospitality, Catering, Speciality store

— Expertise

Brand strategy Brand logo design Brand visual toolbox Packaging design Instore design Depending per project

Result

WAY

Nicolas and the Crumbel team devised the ideal brand and future go-to-market strategies for Crumbel. We worked closely with them to develop a complementary packaging strategy that struck a careful balance: preserving the loyalty of current consumers while introducing changes that highlight the brand's uniqueness. Crumbel now proudly expresses its identity as the generous Belgian brand offering traditional, indulgent treats that create cherished memories with family and friends.

HIMSCHOOT

Together with the ambitious new owners of Himschoot, an iconic bread and patisserie brand dating back to 1880, we brought new life to a cherished name. Our rebranding paid tribute to its rich history while preparing it for the future. Seven years on, locals can once again enjoy bread the way it’s meant to be made. The icon is back.

SPAZIO 24

We were fortunate to work from an incredible location, an old industrial site in Ghent being revitalized for local entrepreneurs, to craft a new identity for a local lunch spot. Inspired by a deep passion for quality Italian food, we immersed ourselves in Italian culture to create a welcoming space for lunch, work, and events with Italian style. Seven years later, the new owners still embrace the original identity with pride. And after all this time, it’s still a pleasure to step inside.

DOK BREWERY

When a large industrial building was transformed into a food hall in 2017, Dok Brewing Company seized the opportunity to turn Hal16 into a stage for their boundless creativity in beer. We developed their brand identity, drawing inspiration from the building’s iconic shape and its unique industrial heritage. At the same time, we crafted the branding for several of the food spots that opened alongside them. Today, Dok Brewery is not only a local favorite, it’s a recognized name both on-site and on shelves in retail.

OUR POINT

Brands like the ones we've highlighted represent a much broader movement within the local food scene, driven by passionate makers who pour their heart and soul into their products every single day. Their future isn’t just built on their own merits, but also on the growing value consumers place on local goods on which they succeed to deliver: as pillars of local economy, as tastier and higher-quality options, and as more sustainable choices. National research confirms this trend, with over 50% of Belgians increasingly letting “local” guide their buying decisions.