When Tineke and David came to us with the idea of starting a new ice treat brand for dogs, they knew we needed a strong strategy to position the brand and its totally new and unknown product. Together we built a future-proof strategy and refined it further into a well-defined positioning of the brand with clear values, a clear target group and an ambitious vision.

 

The next challenge was to translate the brand values and their passion into their own brand world with a spot-on tone of voice and impactful packaging designs with lovable visuals. One mission: it all needed to scream happiness, fun and deep-rooted love for every dog.

 

From the cool vibes of all the dogs proudly taking the stage to the fun quotes floating around in a swinging brand world, the packaging makes an expressive impact on both store shelves and online platforms. With colourful graphics, the brand and packaging is extremely recognizable to stand out in the rather traditional world of pet food.