After the first successful years where Smoofl conquered their place in the market of snacks for dogs, they came up with a brand new idea: ice treats for dogs. Delicious ice on a stick to make yourself. Simple, cool and… an instant hit!

We created the new packs and gave the brand a summer vibe push. The typical happy drawings and sticky quotes all over the pack were finetuned to emphasize their beautiful story while bright sunny colours were introduced. Agree, who doesn’t want to be a dog? Because from now on it is not raining any more, it is summer as it has never been before!

 

The success was so knockout in the first year of release, the Smoofl ice treats can now be bought all over Western Europe while new tastes are being developed.