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We didn’t need to think twice if we would like to help out this start up with a great product. Making lemonades from their own, locally cultivated fruits and water source, almost no sugar, and with a touch of sparkle. Together a refined taste, to drink as it is, or in cocktails. So simple, so pure.
We created the name Moj, which is Frisian for hello, and a typical word the Dutch use when talking.
We suggested to use a simple and modest bottle from recycled glass, and came up with a design which is a statement of the honest future Moj wants to create for everyone.
While their path was bumpy, Moj began to sell, and is now expanding its market step by step. We can’t wait to add more flavors to the range.
BACK TO PURE
BRANDING + NAMING + PACKAGING IDENTITY
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