With 132 years of experience in fruit of all shapes and tastes, Materne is an icon of jams, compotes and juices for Belgian families. It is the example of best quality in fruits with superior tastes. We needed to revitalise the brands unique story from the green hills of ’Namur’, giving it fertile ground to grow again. 

 

Working with the classic Materne bottle, amphesising on its heart for fruit, respect for its rich history and expertise in what they do best, we were able to redefine and express a unique, winning positioning compared to its competition. Now the glass is full again. 

 

From the first month, sales went up significantly, while discount actions were done by the market leader brand and a major house brand.