INFUSED BY BARTENDERS, APPROVED BY HOOGHOUDT
When Hooghoudt wanted to bring their brand awareness to a higher level to keep bartenders inspired, we were thrilled to go along with the development of the story and a fitting concept.
Together with our client we organized several brainstorm sessions where we came up with the idea to create experimental blending sessions with guest bartenders to introduce new genever tastes, fueled by Hooghoudt. Always starting from a fixed theme. The ‘infused sessions’ were born.
We created an identity, symbolizing the infused concept, which resulted in a powerful icon, with the character of a community always prepared to push the boundaries.
To bring the story directly to the bartender where he could unlimitedly experiment with the new genever, we created for each new genever a fitting packaging.
On a meticulously selected bottle we wrapped a label in a nonchalant way on which each theme was displayed in an inspiring way. The icon playing its role as a window to the world, showcasing the essence of each genever.