After years of stand still with a declining market share in a fast changing retail world, Grozette was getting out of shape. It had forgotten what potential it has as the longest existing processed cheese brand. Time to refocus on what is unique about it: Dutch cheese, the red tube, rich in nutrients, easy to use in everyday eating. 

 

First thing we did was retting rid of those fake Italian looks. We are not Italian! From now on we would express what we really are: Dutch cheese tastemakers for Dutch culinairy creations. The logo reclaimed its identity with a positive mindset, while remaining faithful to its roots. The red, iconic as ever, displayed the richness and quality of the best cheese Holland has to offer. And we offered a simple guiding system, making it easy to expand the range into cheese variations and taste discoveries. 

 

Since its rebranding, Grozette became an ever growing range of exciting cheese creations for retail and Foodservice market. A flagship brand of the cheese expert which Grozette is.