Knowing you never put your eggs in one basket, Grozette had the ambition to create a new exciting range of fresh cheese creations. Playing fresh was to create cheese for the table and cooking. The goal? to be recognized even more as an expert in processed cheese, and a real friend in Dutch cooking.
Creating a black range of packagings, we created a resting point in an overcrowded shelve full of competing colors. It was an ideal color for excuisit signature dishes for each cheese to stand out. We used the brand toolbox in a different way, stretching possibilities for the range, while being faithful to the brand. And we signed each creation off with its name, which was developed together with our Dutch friends.
Getting Grozette in the fresh cheese department helped diversifying the brand awareness for consumers, to establish itself as the cheese expert which Grozette is.