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How to convince meat lovers of plant based alternatives? Greenway took the daring step to challenge in a battle with meat on their playground. Where else could they convince real meat eaters to try the tasty difference? For us, a challenge accepted.

 

Playing with bold meat graphic codes, we emphasized on what Greenway is about: 100% taste, 0% meat, and from Belgium. The black packaging combined with contrastfull designs gave it a striking appearance in the shelve between all that classic meat. In the slipstream of the succes  of the burger product and concept the range continues to expand.

 

Since its launch, the Belgian burgers and other products created significant added sales for Greenway in a shelve with rough competition, both in retail and Foodservice.

GREENWAY
'MEAT'

MEET THE NEW MEAT

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PRODUCT DEFINITION + BRAND CREATION + PACKAGING DESIGN