What. A. Delicious. Challenge!
With the constantly changing needs of the consumer in mind, Come a casa wanted to be a future proof brand that tells a real story of generosity. A brand that gives you unforgettable ‘comforting moments’ with its delicious Italian inspired products.
High time to translate that luscious story into an impactful brand logo and a contemporary packaging design. We created a brand new logo that showcases quality, expertise and pleasure while having a strong personality. A stamp of trust. Honest and unique. The logo needed to be a powerful statement which can play a prominent role in the new packaging design. Then we continued to build the packaging with honest photography placed on a vivid colour palette and we added their story on the front of the pack. The different background colours create a clear differentation, making it easy to find your favourite taste on the shelf.
So, come on in, make yourself at home and enjoy!
The rebranding is now, after the first year of release, opening new doors for Come a casa and is now listed by 3 new retailers.