How we gave back Ceval its pride as a brand and made them stand out on the shelves.
For more than 40 years, Ceval has put all their passion and expertise into a natural and healthy diet cookie. But in a world full of empty ‘better for you’ promises, the big established diet brands conquered the shelves. Raising their health benefits to the top. And pushing Ceval into a gloomy corner where it slowly lost all its value.
We convinced Ceval to turn negative into positive by taking advantage of the current trends where health is becoming more and more the standard. No more diets. No more finger-pointing questions like ‘so, what’s your problem?’. As their healthy cookies already were blessed with a good taste, we could make a swift move from a rational health product to an energizing feelgood lifestyle brand.
Of course, there is a big gap between the pleasure of indulgence and the ratio of a healthy diet. For Ceval, we turned it into a big bridge, combining the best of both worlds. We vitalized the brand by giving back its pride. We redesigned the brand logo and the packaging into a colourful spectacle where big quotes shout out with joy, being the playground for funny little stories. All of them celebrating life and the goodness of nature.
Ceval no longer hides in the corner. Today, it is ready to conquer the shelves of the regular cookies with a stand out packaging design, filled with energy.
GIVING BACK THE PRIDE
TO THE BRAND